— 21°N · 99°W
México
42 ha
Cultivated
2 200m
Altitude
320
Sun days
Ensenada · Querétaro
Volcanic soil and high-altitude cool nights — the secret behind a 12-day vase life.
Live auction · closes 04:32
Fresh flowers.
Fair price.
Every morning.
Direct from our farms in Mexico & California to your shop in 24h. Trade only.
−22%vs. Aalsmeer auction
12 dguaranteed vase life
97%incident-free orders
240+varieties in stock
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Trusted by
Mandarin OrientalFour SeasonsEl Corte InglésAtelier ViergeMaison LacroixFlorería Real
— Our mission
Flowers deserve a shorter journey — and florists, a fairer one.
For 25 years we've watched the same rose travel four continents before reaching a florist's bench — passing six middlemen, losing five days of vase life and doubling in price. We built La Floresta to end that journey. One farm, one truck, one morning.
— What we believe
A florist should know the field their flower grew in — and pay the grower, not the chain.
— What we do
We grow, cool-pack and ship our own stock from MX & CA. No auction, no broker, no surprise mark-up.
— Where we're going
By 2028, 100% solar-powered farms and a 18-day vase-life guarantee on every premium stem.
— From farm to florist
Create account →Three steps. Zero middlemen.
01
Sign up
VAT-verified account in 2 min.
02
Reserve live stock
Catalogue refreshed at 06:00.
03
Delivered in 24h
Cold chain unbroken, to your door.
— Not a florist?
Buy a bouquet straight from the farm.
No account, no minimum. Pick a hand-tied bouquet, check out in 60 seconds, and receive it tomorrow.
Shop bouquets →From €32 · 24h delivery
— Live stock · today
See all →In the cold room right now.
— Our farms
Two coasts. One harvest, every dawn.
70ha
Total cultivated
In season
— 33°N · 117°W
California
28 ha
Cultivated
12 km
From coast
18°C
Avg. night
Carlsbad · Salinas
Pacific fog and long sun seasons — home of our peony, ranunculus and hydrangea.
04:00
Cut at the farm
07:00
Cold-pack & QC
14:00
On the road
+24h
At your door
— Why La Floresta
Six reasons florists never go back.
01
Grower-direct pricing
We own the farms. You skip the auction, the importer and the wholesaler — and keep the margin.
02
12-day vase life
Cut at dawn, in your cold room within 24h. Guaranteed or refunded, no questions.
03
Live stock, every morning
Catalogue refreshed at 06:00 with real counts from the cold room. What you see is what ships.
04
No minimum order
Order 10 stems or 10,000. Same price per stem, same cold chain, same care.
05
Reserve before you pay
Lock varieties for your wedding or event up to 8 weeks ahead. Pay on delivery.
06
Real humans on WhatsApp
A grower-trained team answers in under 10 minutes, 6 days a week. No bots, no tickets.
— The old way
- · 4–6 middlemen, 5–8 days in transit
- · Mystery origin, mystery cut date
- · +40% mark-up at auction
- · Minimum boxes, fixed assortments
- · Phone-tree customer service
— La Floresta
- · 1 farm → your door, in 24h
- · Named field, dated cut, full traceability
- · Grower-direct, −22% on average
- · Pick by stem, build your own mix
- · WhatsApp with a real florist on call
— Price proof
Same rose. 22% less.
Freedom rose, 60cm stem — 4-week rolling average across three reference markets.
Aalsmeer
0.58 €
/ stem
Mercaflor
0.52 €
/ stem
La Floresta
0.45 €
/ stem
— Daily stock update
Every morning at 6 AM, fresh stock in your inbox.
Daily updates on what's just been cut: varieties, live counts, prices and new arrivals. Unsubscribe anytime.
— Trade access
Sell flowers? Start today.
No fee, no minimum order, no commitment.